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Brand Manager

JOB DESCRIPTION

Job Title: Brand Manager

Reports to: Director of Brand Management

Number of Direct Reports: NA

Key Internal Partners: Sales, Supply Chain, Innovation, CMI, and Finance

Key External Partners: PR, Advertising and Media Agencies

Location: New York, NY

Materne North America (MNA), a wholly-owned subsidiary of MOM Group located in France, is a highly successful, fast-growing, and innovative company known for helping squeeZ goodness into the daily lives of kids across the US. In fact, you probably know us as GoGo squeeZ: http://www.gogosqueez.com/. We’ve been in operation for 7 years in the US and have reached over $200 million in sales.

GoGo squeeZ is a leader in healthy, all-natural, gluten free, 100% fruit snacks. Our applesauce pouches are packed with goodness and with their convenient packaging design can be enjoyed wherever kids go! In 2016, Materne North America launched our most significant innovation since the introduction of applesauce in a pouch. Now, US families can enjoy yogurt that is, “so cool, it doesn’t have to be cold,” or in other words, a scrumptious, natural yogurt snack with no preservatives and no fridge needed!

Our applesauce products are produced locally in the USA, and our dairy products are imported from France.

MNA has 500+ employees spread across New York City (US headquarters) and two production sites in Traverse City, MI and Nampa, ID. We are committed to offering our customers across the US, Canada, and Mexico high-quality, squeeZable, pouches that are fun to eat by leveraging our unique patented manufacturing technology.

The GoGo squeeZ pouches can be found in over 9,000 stores across the US including Fairway, Giant, Harris Teeter, Publix, Target, Walmart, and likely, your local grocery store.

We are committed to providing healthy snacking and nutrition education to parents and kids, so we are proud to support Action for Healthy Kids (AFHK), a nonprofit that works to create healthier schools nationwide.

Join the GoGo team, and help us drive our mission to make on-the-go snacking healthy and fun!

We are a team of passionate, values-driven professionals, and we would love to have you on board to help us achieve our shared dreams!

Job Summary:

The Brand Manager supports the GoGo squeeZ YogurtZ promise: “So Cool, it doesn’t have to be Cold” and our brand Purpose:  “Making kids and families a little healthier and happier every day!” We’re looking for a motivated candidate who thrives in a fast-paced environment, enjoys managing a diverse set of responsibilities, and takes pride in driving results and making an immediate impact. This role is an integral part of the Marketing Team, working to develop and implement marketing plans as well as manage new product launches to increase awareness & trial.  The Brand Manager is responsible for driving sales and profit as well as market share. 

Job Responsibilities & Tasks:

  • Brand Strategy
    • Builds the strategy for the Dairy portfolio that supports the brand vision and growth plan
    • Sets the annual Dairy objectives and strategies and tracks progress
    • Participates in development of the social & digital strategy
  • Brand Activation
    • Leads integrated marketing planning for Dairy and owns the  activation calendar
    • Works closely with the experiential team to execute brand plans
    • Day to day agency lead for Dairy-specific advertising, media, and PR
  • Brand Operations
    • Establishes, tracks and analyzes Dairy KPIs and shares insights and implications with Business Team
    • P&L ownership, Dairy
    • Budget ownership, Dairy
    • Dairy lead for Demand Planning
    • Dairy product portfolio manager
  • Brand Planning
    • Supports the Business Planning process and integrated AOP development
  • All other duties as assigned

Key Performance Indicator (KPI):

Market share, Sales, EBITDA

Position Requirements:

EDUCATION

  • Bachelor Degree in Marketing or other related areas
  • MBA a plus

EXPERIENCE

  • 8 or more years’ experience in brand marketing
  • 2-3 years within Food and / or CPG preferred
  • Knowledge of syndicated sources (e.g., ac IRI, home scan…) used in the analysis of trended consumer and volume dynamics.

SKILLS

  • Creative problem solver
  • Strong organization and project management skills to manage cross functional projects with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations
  • Comfortable working on a fast growing business and eager to take on more responsibilities
  • Comfortable working in an international environment
  • Results focused, with examples to prove it
  • Passion for understanding consumer behavior and for his/her brand
  • Entrepreneurial spirit and acts like an owner
  • Team player that inspires others
  • “Say what you do and do what you say”
  • Understand and foster change
  • Detailed oriented
  • Excellent work ethic
  • Strategic doer

PHYSICAL & TRAVEL REQUIREMENTS

  • Must be able work in normal office conditions.
  • Must be able to work a minimum of 8 hours per day
  • Must be able to travel domestically (10%)

Materne, North America offers a competitive compensation package and a comprehensive benefit package that includes: Medical, Dental & Vision Plans, Life Insurance, including eligible spouses, domestic partners & children; Retirement & Savings Plans, Paid Vacation and Holidays.

Materne, North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Employment is subject to verification of pre-employment drug-screening results and background investigation.

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