View Our Website View All Jobs

Sr. Manager of Customer Strategy & Planning


Job Title: Senior Manager, Customer Strategy and Planning

Reports to: VP, Sales

Number of Direct Reports: 1 (Sales Coordinator)

Project Management:  Yes   

Key Internal Partners: Sales, Controlling, Supply Chain, Customer Service, Marketing, Finance & Controlling

Key External Partners: Brokers

Location: New York

Materne North America (MNA), a wholly-owned subsidiary of MOM Group located in France, is a highly successful, fast-growing, and innovative company known for helping squeeZ goodness into the daily lives of kids across the US. In fact, you probably know us as GoGo squeeZ: We’ve been in operation for 7 years in the US and have reached over $200 million in sales.

GoGo squeeZ is a leader in healthy, all-natural, gluten free, 100% fruit snacks. Our applesauce pouches are packed with goodness and with their convenient packaging design can be enjoyed wherever kids go! In 2016, Materne North America launched our most significant innovation since the introduction of applesauce in a pouch. Now, US families can enjoy yogurt that is, “so cool, it doesn’t have to be cold,” or in other words, a scrumptious, natural yogurt snack with no preservatives and no fridge needed!

Our applesauce products are produced locally in the USA, and our dairy products are imported from France.

MNA has 500+ employees spread across New York City (US headquarters) and two production sites in Traverse City, MI and Nampa, ID. We are committed to offering our customers across the US, Canada, and Mexico high-quality, squeeZable, pouches that are fun to eat by leveraging our unique patented manufacturing technology.

The GoGo squeeZ pouches can be found in over 9,000 stores across the US including Fairway, Giant, Harris Teeter, Publix, Target, Walmart, and likely, your local grocery store.

We are committed to providing healthy snacking and nutrition education to parents and kids, so we are proud to support Action for Healthy Kids (AFHK), a nonprofit that works to create healthier schools nationwide.

Join the GoGo team, and help us drive our mission to make on-the-go snacking healthy and fun!

We are a team of passionate, values-driven professionals, and we would love to have you on board to help us achieve our shared dreams!

Job Summary:

The Sr. Manager, Customer Strategy & Planning is responsible for the sales customer strategy, planning, and trade-spend management in an innovative category aiming to maximize sales opportunities within the marketplace. This role is responsible for creating and supporting the achievement of brand/category sales objective by translating marketing imperative into trade strategies derived from insights and analytics. This position is also responsible for the co-development with Marketing of an effective trade strategy and establishing tactical trade goals into specific programs that will insure achievement of the annual volume and profit plan. The Sr. Manager, Customer Strategy & Planning must be a quick learner and have a wide experience in sales fundamentals including:  broker/retail team communication & KPI management, coordinate national/regional/customer trade strategy, supporting sales target setting & gap analysis, collaborate with finance to manage the trade & slotting budgets, make trade re-allocation recommendations, identify new business development opportunities, and provide fact based perspective of monthly volume forecast.

Job Responsibilities:

  • Provide sales/trade expertise in the development of all consumer promotion programs, supporting materials and go-to-market insight in the development of innovative consumer promotional materials.
    • Integrate the brand and business strategy with the customer strategies
    • Serve as the voice of the customer and the field sales force to the business unit
    • Coordinate field sales force communication, promotional calendars, FSI schedules, promotional forecasts, and requests from the field (e.g. samples, new launch kits, etc.)
    • Development of new item launches process in the respective brand/category to support the customer team’s ability to maximize sales from date of entry into the marketplace.
  • Provide strategic and tactical input to the annual planning process through the development of the annual trade marketing review and co-development, with marketing, of the annual trade/sales strategy for the category
    • Develop allocation and deployment strategy
    • Make recommendations on trade funds, quotas, sales target, funding levels
    • Provide insight and recommendations on wise promotional investments
    • Partner with Field Sales to develop strategic promotional plans that align to brand strategy and customer opportunities
    • Ensure customer targets & trade plans are on track and/or gaps are properly identified
  • Provide leadership for the planning process by the development/improvement of the key elements, insuring timely execution and management
    • Work with Brand Management to develop forecasts for new item launches and strategic initiatives
    • With finance as a supporting role, develop the trade budget, optimizing brand merchandising plans based on competitive activity & volume goals
    • Partner with the brand on key strategic program development focused on driving sales
    • Act as point of contact for Marketing
  • Track category/brand performance, on an ongoing basis, to insure that volume goals are achieved within trade spending parameters. Incorporate review of problem/opportunity markets, with focus on development of action plan to address, as integral part of the planning process
    • Track volume forecast for new item launches
    • Consolidate data in a meaningful format from which conclusions can be easily drawn
    • Performs analytical work and provides recommendation based on output as needed
    • Seeks new methods to organize information in a format that lends itself to easy decision making
    • Provide insight on process improvement to decrease complexity and enhance communication and efficiency
    • Insure that payback analysis process is used to evaluate all incremental/defensive spending requests
  • All other duties as assigned

Key KPIs

  • Volume
  • Trade spending
  • Customer profitability
  • Customer market shares

Position Requirements:


  • Bachelor’s degree in Sales, Marketing or similar field
  • Master’s Degree a plus


  • 7+ years’ experience in sales, marketing, financial controlling or related fields
  • 3+ years’ experience in trade marketing internally and/or externally
  • Has owned a customer P&L


  • Demonstrated sales and/or analytical experience managing multiple priorities
  • General knowledge of sales, trade, category management and marketing concepts and methods
  • Demonstrated ability to execute sales and marketing tactics as well as assist in the development of tracking mechanisms
  • Strong ability to be cross functional
  • Strong organizational skills
  • Strong analytical ability
  • Ability to independently create and manipulate data in MS Excel spreadsheets
  • Ability to independently create presentations in MS PowerPoint
  • Excellent verbal and written communication skills


  • Must be able work in normal office conditions
  • 15-20% travel required

Materne, North America offers a competitive compensation package and a comprehensive benefit package that includes: Medical, Dental & Vision Plans, Life Insurance, including eligible spouses, domestic partners & children; Retirement & Savings Plans, Paid Vacation and Holidays.


Materne, North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.


Employment is subject to verification of pre-employment drug-screening results and background investigation.

Read More

Apply for this position

Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Veteran/Disability status